Global - Sony Ericsson has launched a global competition via Facebook to find the ultimate reviewer who will get a first look at its upcoming phones.
Tapping into its fanbase of more than 4.7 million Facebook fans, the competition will allow Sony Ericsson to engage with its consumers and give the selected few, first look at its upcoming phones.
"This is an exciting new competition to help us keep in touch with our fans," Quentin Cordier, product manager at Sony Ericsson, said.
The few who are selected to review the phones will have to submit a video review which will then be uploaded onto its Facebook page. To ensure continuous engagement FB fans of the brand will get to vote for their favorite review to decide the winner.
"Whether they are social media addicts or karaoke kings and queens, this is a great opportunity for them to get involved with our products before anyone else," Cordier added.
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